Tools
1 live · 3 in progressMER analysis
Find the marketing efficiency ratio you need to break even, check your actual number against it, and see how much spend headroom is left before you eat into profit.
LivePayback period
How many months it takes to recover acquisition cost from contribution margin, across first order and repeat.
In progressLTV to CAC
Model lifetime value against acquisition cost using your own retention and reorder assumptions.
In progressContribution margin
Break a price down into COGS, payment fees, shipping and returns to find true margin per order.
In progressWhy this exists
Most growth decisions come down to three or four numbers, and most teams rebuild the same spreadsheet to find them. These are those spreadsheets, cleaned up, with the assumptions visible so you can argue with them.
Built in Berlin by a DTC growth operator. Everything runs in your browser — no accounts, no tracking, no data sent anywhere.